The new website of the Koltsovo Airport is a modern service resource, which was developed with consideration of main scenarios of users behavior and addresses interests of passengers and airport guests. Website navigation largely follows the pattern of the passenger traffic in the terminal: when coming to the home page, users can natively sel ect the required area, arrival or departure. Minimalistic design of the website makes it possible to focus on the main item, while the interface and its content adapt to the visitor and offer required information and services, cutting all the unnecessary.
A range of useful services and functions implemented on the website enables passengers to save time and arrange their stay in the airport. The Internet resource can be used to book services in airport terminals, receive electronic messages with detailed information about flights of interest, leave applications via the Feedback form and book hotels and air tickets through services of partners.
The website is comfortable for browsing on mobile devices in particular - smartphones and tablets.
“Statistics reveals that the majority of visitors come to the airport website fr om mobile devices,” says Evgeni Krasikov, Strategic Communications Director of Airports of Regions MC. “We addressed this trend and developed an interface that can be used with similar convenience on a desktop computer or through gadgets,” he adds. One or two clicks can provide all the required information.
The project was implemented by the Airports of Regions MC in cooperation with Uplab digital agency. The Agency got more than 100 Russian industry awards during 10 years of operations on the Internet communications market and steadily holds leading positions in the RuNet rating among developers.
“This is the first solution of an airport website for passengers, rather than a platform to advertise extra services. It is a minimalistic and largely service solution, called to satisfy key demands of users,” Uplab Art Director Dmitry Glumov comments. “We appreciate the partner for reverential attitude towards the design in general and boldness not to do as the others do, and make experiments,” he adds.